Amorepacific Accelerates Entry into Japan with Laneige

[Asia Economy Reporter Moon Hyewon] Amorepacific is accelerating its entry into the Japanese market through Laneige.

Laneige announced on the 15th that it officially launched on Japan's @cosme online platform and the @cosme Tokyo Harajuku store on the 14th.

@cosme is Japan's largest beauty information platform based on reviews. Recently, it opened an experiential flagship store '@cosme TOKYO' in Harajuku, Tokyo, expanding its offline distribution channels and implementing an O2O strategy connecting online and offline.

Although cross-border travel has been difficult during the pandemic, interest in K-beauty is growing in Japan, with imports of Korean cosmetics increasing recently. Even before its official launch, Laneige confirmed local customer interest as its 'Neo Cushion' and 'Lip Sleeping Mask' ranked first in their categories on Japan's review platform LIPS. In line with its entry into the Japanese market, Laneige is introducing its globally popular products 'Neo Cushion,' 'Lip Sleeping Mask,' and 'Cica Sleeping Mask' locally.

No Eunseok, Head of Laneige GTM Division, said, "Laneige's representative products have gained word-of-mouth popularity in Japan, receiving love calls from local distributors, and we expect to introduce more of our brand's flagship products locally in the future." He added, "As a leading K-beauty brand, Laneige will continue its efforts to offer the best products to more local customers in Japan."

This content was produced with the assistance of AI translation services.