Shinsegae Group, Marvel Hero Unite Campaign... "From Goods to Prize Events"

Offering Various Attractions Including Artwork Exhibitions

SSG Landers Marvel Edition Limited Edition Uniform and Commemorative Ball.

[Asia Economy Reporter Lim Chun-han] Shinsegae Group announced on the 15th that it will conduct the 'Marvel Hero Unite' campaign together with Disney Korea during the home games against the Doosan Bears held at Incheon SSG Landers Field on the 17th and 18th.

Emart is collaborating with Disney Korea to sell limited edition Marvel uniforms and commemorative balls. The uniforms feature a pattern shaped like Spider-Man's artwork, along with the Marvel logo and a Spider-Man design patch. Approximately 1,400 commemorative balls, including 12 types featuring popular Avengers characters and logos, have been prepared.

Gmarket will hold a Home Run Zone in the outfield family seats at Incheon SSG Landers Field, where if a Landers player hits a home run, five people will be selected by lottery to receive Smile Points. Additionally, during innings, fans visiting the stadium can apply through an event page linked via QR code, and a lottery will be held to provide generous prizes such as a PlayStation 5 and Dyson Supersonic in a zero-cost deal event.

During the two days of the Marvel Hero Unite event, SSG Landers will install an exhibition booth in the plaza in front of the first base ticket office where visitors can experience the newly reborn Marvel brand through the collaboration of artist Choi Ul-ga from Ghana Art Center and media artist Jang Seung-hyo.

A Shinsegae Group official said, “We will continue to solidify our position as a leading retailtainment company through various marketing activities that transcend the Shinsegae universe.”

This content was produced with the assistance of AI translation services.