Coupang Expands Travel Product Live Broadcast Lineup
Approximately 50 Broadcasts Weekly
[Asia Economy Reporter Kim Cheol-hyun] Coupang announced on the 13th that it will expand the lineup of live broadcasts for travel products on its travel specialty section, 'Coupang Travel.'
Coupang Travel live broadcasts are programs where customers can check out domestic and international travel and accommodation products with explanations from professional creators and receive various special discounts. This lineup expansion was carried out to meet diverse customer needs for travel by increasing the live broadcasts of travel products, which were previously presented once or twice a week, to up to 10 times daily and up to 50 times weekly through category expansion.
Coupang Travel live broadcasts will be divided into three categories, offering various products at different times every day. First, 'Strong Recommendation Live' presents popular travel products recommended by Coupang Travel at special prices. 'WOW Live' is a program introducing travel discount products exclusive to Coupang WOW members. 'Self Live' is a corner where sellers can directly communicate with customers and showcase their products.
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Kang Jeong-min, Business Director of Coupang Travel, said, "As demand for domestic and international travel increases, we expanded the live broadcast lineup so that Coupang customers can access popular travel products at more reasonable prices. We hope many people will experience travel products vividly through Coupang Travel live broadcasts."
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