Department Stores That Went All-In for Chuseok... Launch Full-Scale 'Autumn Welcome Events' After the Holiday

Targeting customers shopping with bonuses right after the holiday
Lotte Department Store high-end imported furniture Viviepe popup, Ace Bed promotion also
Shinsegae Department Store Aroma oil & bath brand Eust popup, cookware brand Dorukomaichef also showcased
Hyundai Department Store 'Premium Stroller Hattanbenz Special Invitation' stroller discount
The Hyundai Seoul, mattress brand Zinus popup also

The Hyundai Seoul.

[Asia Economy Reporter Yuri Kim] The department store industry, which has been running various promotions targeting Chuseok, is now launching full-scale autumn events following the Chuseok holiday. They have prepared a variety of events such as offline pop-up events and social media (SNS) campaigns aimed at customers shopping with bonuses right after the holiday.

According to the distribution industry on the 11th, Lotte Department Store is holding a high-end imported furniture Bvief popup at Jamsil Branch until the 22nd of this month for autumn home makeovers. Ace Bed is running a promotion until the end of September, offering L.Points worth 7.5% of the purchase amount. Until the 15th, Gimpo Airport Branch is holding the 'Villeroy & Boch Warehouse Opening Exhibition' on the basement 1st floor event hall, selling Villeroy & Boch tableware at up to 50% discount, and Gwanak Branch is hosting an 'Autumn Home Fashion Special Exhibition' on the 6th floor event hall, offering discounted bedding from Park Hong-geun, Elle Paris, Hazzys Home, and others.

Additionally, Yeongdeungpo Branch is holding a 'Sports & Outdoor Autumn Popular Products Exhibition' from the 11th to the 15th, and Geondae City Tower Branch is hosting a 'Special Overseas Fashion Invitation Exhibition' from the 14th to the 18th. Jamsil Branch is running dessert pop-ups such as Orlak Bakery & Happy Bear Day from the 11th to the 29th, and Gimpo Airport Branch is holding Picnic Bake until the 30th.

Lotte Outlet has also prepared various events and promotions. Lotte Premium Outlet Time Villas is operating a 'Disney Princess Pop-up Store' until the 15th, showcasing various items such as clothing, toys, beauty, and household goods featuring popular Disney characters, and will hold various brand promotions on September 18th to celebrate its first anniversary. Paju Branch is running an 'Outdoor Special Week' until the 14th, offering up to 70% discounts on fall and winter products from Discovery and Eider. Giheung Branch is hosting a 'Children's Clothing Special Exhibition,' featuring discounted items from Guess Kids, Black Yak Kids, French Cat, and more.

Shinsegae Department Store is showcasing a pop-up of the Swiss 90-year traditional herb extract aroma oil and bath brand Yust on the 1st floor of the new building of the main branch until the 15th. Times Square Branch is holding a popup for the high-performance cookware brand Dorco My Chef on the 2nd floor of the Living Hall until the 15th, offering products at up to 30% discount. To commemorate the popup opening, customers who purchase over 50,000 KRW will receive a ceramic peeler on a first-come, first-served basis.

Hanam Branch has installed a giant 8-meter diameter moon in the central plaza of the department store until the 25th of this month, creating a photo zone where visitors can take perfect shots throughout all floors of the department store. Customers who post photos taken with the moon on SNS with the hashtag #UjuLikeHanam will be entered into a draw to win hotel buffet meal vouchers, Aqua Field usage tickets, and more. The draw will be conducted on the 30th via Instagram DM for individual contact.

Shinsegae Department Store is also running a lucky event through its mobile application (app). The four-leaf clover touch prize event, running until the 18th, allows participation by touching the screen inside the four-leaf clover. Prizes such as Chosun Hotel & Resort accommodation vouchers and MacBook Airs will be given through a draw. All participants will receive a 5,000 KRW discount coupon usable at restaurants and food courts when paying over 10,000 KRW with Shinsegae affiliated cards.

Hyundai Department Store will hold a 'Premium Stroller Hatan Benz Special Invitation Exhibition' from the 15th to the 18th at the 10th-floor cultural hall of the Trade Center Branch, offering discounted strollers. Representative products include Hatan Benz Avantgarde and Hatan AMG-GT. The Hyundai Seoul is running a Zinus pop-up store, the No.1 mattress brand on Amazon, at the 4th-floor bedding store until the 30th. Featured products include the Forestwalk Hybrid Mattress Super Single, Daydream Memory Foam Mattress Super Single, and Debbie Bed Frame Super Single.

Mokdong Branch is showcasing eco-friendly brand products that add trendiness to recycled products on the 4th floor of the main building until the 15th. Cheonho Branch is holding a 'Kitchenware Special Price Exhibition' at the basement 2nd floor event hall from the 12th to the 18th. Representative products include Dr. House Bono Frying Pan & Wok Induction 2P Set and ELO Italian Frying Pan.

This content was produced with the assistance of AI translation services.