Kyobo Life Insurance Hosts Nationwide Slogan Contest to Support World Cup Success... View original image


[Asia Economy Reporter Changhwan Lee] Kyobo Life Insurance announced on the 8th that it will hold a contest for cheering phrases to support the South Korea national football team, which will be featured on a giant wrapping at its Gwanghwamun headquarters.


To participate in the contest, submit a cheering phrase of up to 20 characters on the National Football Team Giant Cheer Phrase Event page from 2 p.m. today until the 19th.


There is no limit on the number of submissions, and the submitted phrases will be reviewed by a panel of professional judges consisting of writers and advertising experts. The final results will be announced on Kyobo Life Insurance’s Naver Post on the 23rd.


The grand prize winner (1 person) will receive an iPad Air, a national team uniform, and two tickets to the national team’s evaluation match against Cameroon on the 27th of this month.


The winners of the excellence, merit, and encouragement awards will receive Apple Watch SE and uniform and two evaluation match tickets (2 people), Naver Point gift certificates (10 people), and coffee gifticons (30 people), respectively.


In particular, the cheering phrase selected as the grand prize will be produced as a giant wrapping measuring 90 meters wide and 20 meters high, displayed at Kyobo Life Insurance’s Gwanghwamun headquarters during the World Cup period. The width of the wrapping matches the length of a football field’s touchline.


In mid-November, just before the World Cup opening, an event using YouTube is also planned. Collaborating with YouTube channels such as 'Igeohaejo Won Hee-hyung,' a one-on-one football match between famous football players and citizens will be held against the backdrop of the giant wrapping to ignite the enthusiasm for supporting the national team.



A Kyobo Life Insurance official said, "Although we cannot run alongside the national football team, we plan to accompany the World Cup preparation journey off the field by holding events to cheer for the team’s success." He added, "In particular, we will continue support projects that can exert positive influence where help is needed, such as supporting football dreamers from vulnerable groups."


This content was produced with the assistance of AI translation services.

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