Dr. Forhair Unveils First TV CF Featuring Jang Yoon-jung as Model for 'Poligen Black Shampoo'

[Asia Economy Reporter Moon Hyewon] On the 8th, Dr.ForHair unveiled its first TV commercial featuring the new product ‘Poligen Black Shampoo’ with model Jang Yoonjeong.

Poligen Black Shampoo is a gray hair cover shampoo that contains polyphenols encapsulated in microcapsules 770 times smaller than hair. Dr.ForHair recently selected singer Jang Yoonjeong as the promotional model for the new product.

The TV commercial targets the main demographic of gray hair cover shampoo users, people in their 40s to 60s, using Jang Yoonjeong’s hit song ‘Olleh’ as the background music. The original song’s lively melody is paired with easy lyrics, “Gray hair~ Dr.ForHair Black Shampoo,” creating an addictive commercial jingle. Jang Yoonjeong is shown singing the song herself, smiling brightly, flipping her hair, and jumping up, expressing the happiness of getting rid of gray hair worries with Poligen Black Shampoo.

A Dr.ForHair representative stated, “This Poligen Black Shampoo TV commercial uses a jingle created with Jang Yoonjeong, who is popular across all age groups, as the main element to approach more consumers as a friendly brand. We plan to continue various marketing activities with model Jang Yoonjeong to promote Poligen Black Shampoo.”

Meanwhile, Dr.ForHair Poligen Black Shampoo is available through the official website, online platforms, and nationwide large marts such as E-Mart.

This content was produced with the assistance of AI translation services.