Nepa Selects Actor 'Yoo Ah-in' as Brand Model
[Asia Economy Reporter Koo Eun-mo] Outdoor brand NEPA announced on the 6th that it has selected actor Yoo Ah-in as its new brand model. Yoo Ah-in will serve as NEPA's representative model across various areas, including the Airgram campaign launched in the second half of the year.
NEPA explained that Yoo Ah-in's unstructured and free-spirited vibe aligns with the brand's direction of sharing the pure joy of nature, which led to his selection as the model. NEPA plans to showcase the appeal of outdoor activities together with Yoo Ah-in, who possesses a unique personality characterized by confidence and honesty that resonates across generations.
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Based on the theme 'Born to Basic' this year, NEPA is strengthening its outdoor identity while introducing various functional apparel. For this fall and winter (F/W) season, the brand will launch products with improved designs and styles, collaborating with Yoo Ah-in to carry out diverse activities. NEPA aims to capture the outdoor market by delivering the joy of outdoor experiences that can only be felt in nature, along with a differentiated style that only Yoo Ah-in can present.
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