Shin Jae-ha, APR Vice President (right), is delivering a donation to Park Hyun-sook, Director of Somang House (center), and Son Il-soo, Secretary General of the Korean Red Cross (left). Photo by APR

Shin Jae-ha, APR Vice President (right), is delivering a donation to Park Hyun-sook, Director of Somang House (center), and Son Il-soo, Secretary General of the Korean Red Cross (left). Photo by APR

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[Asia Economy Reporter Song Seung-yoon] Global D2C company APR announced on the 5th that it donated 17.43 million KRW in flood recovery funds to 'Somang-ui Jip' located in Hanam-si, Gyeonggi Province, which suffered significant damage from heavy rain, through the Gyeonggi-do branch of the Korean Red Cross.


Somang-ui Jip, located in Hang-dong, Hanam-si, Gyeonggi Province, is a social welfare facility where severely disabled individuals without family support, aged between 3 and 50, live. Compared to other care facilities, it houses 21 severely disabled people who require a lot of assistance. On the other hand, there are only seven staff members, making operations challenging.


In this situation, Somang-ui Jip suffered major damage from the heavy rain that hit the central region last month, including flooding of the living building and the collapse of the storage warehouse for daily necessities. At that time, 18 people, including 13 who had difficulty moving and 5 facility staff, were trapped but were barely rescued. With Typhoon No. 11 ‘Hinnamnor’ making landfall, there were concerns about additional damage.


APR decided to support Somang-ui Jip immediately upon hearing this news. In connection with its recent achievement of a record high first-half performance of 174.3 billion KRW, the company prepared a donation of 17.43 million KRW. The Korean Red Cross plans to use the donation to supply necessary items depending on the recovery situation.



Shin Jae-ha, APR’s Vice President, said, "As we have steadily grown every year since our founding, our goal is to become a company that knows how to look around through activities like this. We prepared the donation to reflect the significance of recording particularly good performance, and we plan to continue ongoing donation activities in the future."


This content was produced with the assistance of AI translation services.

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