Kooksoondang Donates 1,500 Bottles of Traditional Ceremony Wine 'Yedam' to Elderly in Hoengseong Region

Kooksoondang Charyeju Yedam. Photo by Kooksoondang

[Asia Economy Reporter Song Seung-yoon] Kooksoondang announced on the 5th that it donated 1,500 bottles of 'Yedam,' a traditional ceremonial liquor brewed using traditional methods, to over 1,500 households including elderly residents in Hoengseong, Gangwon Province, where its headquarters is located, ahead of Chuseok.

This donation event was conducted through the Hoengseong County branch of the Korean Senior Citizens Association. Kooksoondang has been donating Yedam every holiday since 2019. Yedam is Korea's first pure fermented medicinal liquor exclusively for ancestral rites and memorial ceremonies, brewed with 100% domestically grown rice in accordance with traditional etiquette. According to the Liquor Tax Act, medicinal liquor refers to clear liquor made using traditional Korean methods. It is different from Japanese-style sake, which is brewed by mixing distilled alcohol.

Yedam has been recognized for its brewing method and characteristics and is also used as the exclusive liquor for the royal 'Jongmyo Daeje' ritual, which is designated as a UNESCO Intangible Cultural Heritage of Humanity.

Park Sun-young, Head of Production at Kooksoondang, said, "Although interest in traditional liquor has been increasing recently, many people still mistakenly believe that the Japanese sake brand 'Sejong' is our traditional liquor. Like our ancestors who cared for those around them during holidays, we decided to donate Yedam to share warmth with each other and properly promote our traditional ceremonial liquor."

This content was produced with the assistance of AI translation services.