New TV CF Released by Kyungdong Navien Featuring ON Water Heater Count
CF Released Announcing 'Navien Condensing ON AI,' the Beginning of a New Era in Water Heaters
[Asia Economy Reporter Kim Jonghwa] Kyungdong Navien announced on the 5th that it will release a new commercial for 'Navien Condensing ON AI,' the beginning of a new era in hot water appliances.
This TV commercial draws attention as it reveals the behind-the-scenes story of the launch, which was previously released last month in the form of a teaser. The TV commercial featuring Kim Hyesu, who newly joined as a model, and Yoo Ji-tae, who has long served as Kyungdong Navien's exclusive model, created a buzz as they met for the first time. The commercial left viewers curious by showing the two actors talking on the phone from their respective spaces, hinting at a transformation in Korean boilers.
In the newly released commercial, the change from heating to hot water is portrayed through the passionate performances of the two actors, immersing viewers as if watching a scene from a movie. Addressing Kim Hyesu, who voices customers' concerns about the inconveniences they had reluctantly accepted when using hot water, Yoo Ji-tae explains the advantages of Navien Condensing ON AI, announcing the dawn of a new era in hot water appliances.
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Kim Si-hwan, Head of Marketing at Kyungdong Navien, stated, "As the explanation that Korean boilers are changing suggests, Kyungdong Navien aims to transform the boiler paradigm into hot water appliances through differentiated hot water performance and AI functions." He added, "We have prepared this advertisement to inform customers about the changes suitable for hot water appliances, such as the Hot Water Ready system that enables quick hot water use, Turbo Hot Water that provides abundant hot water, and Customized Hot Water that can be used consistently."
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