Tmon Launches New Marketplace 'Brand Home'

Promote Sales Through Partner Accounts
Support Loyalty Customer Acquisition and Branding

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 5th that it has officially launched a new type of partner channel called 'Brand Home.' Brand Home is designed to go beyond simple product sales promotion and focus on helping partner merchants secure loyal customers and achieve mid- to long-term branding. From the customer's perspective, it is expected to become a new gateway where they can easily access shopping content and benefits from their preferred brands.

The most notable feature of Brand Home is the account structure that actively reflects the partner's identity. It goes beyond the simple form of existing e-commerce partner accounts, allowing partner brands to express their personality even more than on YouTube or Instagram. Along with the brand introduction section, the channel background supports the looped playback of videos that embody the brand philosophy, and the colors of the main menu can be adjusted to match the brand’s color scheme.

Functions to help secure loyal customers also stand out. Product reviews that attract high customer interest are prominently displayed, and partners can issue exclusive coupons that customers can use to purchase their products. A free product lottery feature, designed to attract as much customer interest as possible in a short period, will also be supported on each Brand Home starting from mid-September.

Brand Home is initially offered to TMON’s affiliated brands. At launch, it will appear in the form of a brand pavilion, and the number of cases will gradually increase in collaboration with strategic partners. Eventually, all partner accounts will be reorganized into the Brand Home format. Currently, TMON is showcasing Brand Homes for over 40 partners, including Fila, Nepa, Black Yak, Elcanto, Medipost, and Bonjuk.

TMON plans to provide integrated support to drive partner growth based on Brand Home. It will offer insights to assist with sales data and mid- to long-term sales strategies, along with guides for efficient Brand Home operation. TMON also plans to support influencer matching and branding consulting to assist partners’ marketing efforts, leveraging its expertise.

TMON will also gradually advance features to enhance marketing efficiency based on Brand Home. To achieve a lock-in effect for loyal customers, it is planning Brand Home’s own live commerce, mailing system, and push app. It is also considering 1:1 real-time chat and chatbot functions for effective customer service. Additionally, TMON will continue improving features to support partners’ integrated marketing, such as tracking external campaign ads through SNS linkage.

This content was produced with the assistance of AI translation services.