Lotte Mart Sells Domestic Kamut... "Discover Good Carbohydrates"

Discount Sale for L.Point Members

Models are introducing domestic Kamut at Lotte Mart Seoul Station branch in Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 2nd that it will be the first large supermarket to showcase freshly harvested domestic Kamut from Haenam at all its stores.

Kamut is a type of Khorasan wheat that has been cultivated in ancient Egypt for 6,000 years and resembles Korean brown rice in appearance. Kamut is rich in the antioxidant selenium and has a glycemic index (GI) about half that of white rice, making it known as a good carbohydrate.

Domestic Kamut has the advantage of allowing consumers to enjoy nutritious grains fresh and in season. However, most Kamut distributed in Korea is imported from Canada. Although it is cultivated domestically in places like Haenam and Mokpo in Jeollanam-do, the production volume is extremely low compared to imports, making large-scale distribution difficult.

To commemorate the product launch, a discount event is being held until the 28th, selling it for 9,900 won to L.POINT members. A Lotte Mart official said, “We developed this new product to offer consumers fresher Kamut, which has recently gained popularity. We will continue to communicate with producers and partners to introduce excellent grains from all over Korea to consumers.”

This content was produced with the assistance of AI translation services.