Shinhan Life Establishes Dedicated Team to Secure Sales Growth Engine

Sung Dae-gyu, President of Shinhan Life

[Asia Economy Reporter Changhwan Lee] Shinhan Life announced on the 1st that it has carried out an organizational restructuring and established a dedicated organization to strengthen sales growth momentum.

Following the completion of IT work integration in May and the introduction of an integrated HR system in August, the company explained that it aims to pursue full-scale integrated synergy in sales.

The newly established organization is the BI (Business Innovation) Promotion Headquarters, consisting of two headquarters (BI Headquarters 1 and BI Headquarters 2) and a total of five teams. It was placed directly under the CEO (Chief Executive Officer) to proceed with tasks swiftly with independent responsibility and authority.

Each BI headquarters aims to enhance the value of the company's business areas through a paradigm shift in the insurance sales model by promoting innovation in the sales model and reorganizing the head office's sales support system.

They develop growth strategies for each sales channel such as DB, FC1, and FC2, and prepare plans to build infrastructure, develop products, and expand education and marketing support to achieve these goals. Additionally, comprehensive reviews are conducted to strengthen the introduction and training of new FCs.

Sung Daekyu, President of Shinhan Life, said, “Having completed IT and HR integration, Shinhan Life aims to enhance the intrinsic competitiveness of the insurance business sector through comprehensive value enhancement, securing growth momentum where 1 plus 1 is not 2 but more, and boldly leap forward as a first-class Shinhan Life. This will be the cornerstone for the company’s sustainable growth.”

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