"Taking Care of Health with Customized Diets" Ourhome Operates Health Promotion Program with KB Healthcare

Development and Effectiveness Verification of a Joint Business Model for Increasing Healthy Food Usage and Managing Eating Habits

Healthy meals provided by Ourhome to KB Insurance headquarters employees participating in the digital healthcare program.

[Asia Economy Reporter Eunmo Koo] Ourhome announced on the 1st that all participants showed clear health improvement effects after conducting a corporate-exclusive digital healthcare program jointly developed with KB Healthcare, a subsidiary of KB Insurance, for one month.

Ourhome and KB Healthcare developed the digital healthcare program with the goal of promoting health through efficient diet management. This was based on a business agreement signed in January between the two companies to activate digital healthcare and care food businesses. Ourhome was responsible for developing healthy diets, while KB Healthcare managed and recorded diet, exercise, and lifestyle through the health management application ‘O-Care.’

As a result of verifying health improvement effects over four weeks starting July 18 with 37 KB Insurance employees, it was found that consistently consuming healthy diets alone had a significant effect on improving health indicators. Participants experienced reductions in weight and body fat percentage by 1 to 4.5 kg and 0.9 to 2.7%, respectively, and body mass index (BMI) decreased by 0.3 to 1.5%.

The provided healthy diet was developed by Ourhome applying three criteria?low calorie, low sodium, and low sugar?to manage and improve major metabolic syndrome conditions among office workers such as obesity, diabetes, hypertension, and cardiovascular diseases. Ourhome’s Milk Care Platform Business Division’s Health Management Team and R&D Healthcare Team established standards and guidelines for healthy meals, and numerous experts participated to compose diets suitable for managing metabolic syndrome based on nutritional component analysis.

Additionally, a dedicated clinical nutritionist from Ourhome’s Healthcare Team conducted personalized dietary consultations for all participants through pre-program physical measurements. After the program ended, feedback was provided based on individual physical changes, and coaching for future health management was conducted.

Going forward, Ourhome and KB Healthcare plan to carefully review program satisfaction survey results and efficiency to expand digital healthcare and care food businesses targeting corporate clients (company cafeterias).

An Ourhome official stated, “After the business agreement with KB Insurance and KB Healthcare, we have taken the first step toward activating digital healthcare and care food businesses. Having verified the combined effect of healthy diets and mobile health management services, we expect to accelerate the expansion of digital healthcare and care food businesses.”

Meanwhile, Ourhome is focusing on future food research and development to discover new growth engines. In April this year, three types of Ourhome’s ‘Care Plus’ soft food products were selected as excellent senior-friendly foods, recognizing Ourhome’s manufacturing capability for care food products for the elderly. Additionally, Ourhome was selected as the lead institution for the government’s ‘2022 High Value-added Food Development Project Future Response Food’ research task, conducting medifood R&D activities aimed at recovery and health promotion for digestive cancer patients.

This content was produced with the assistance of AI translation services.