11st, Korea's First Online Seller of 'Panbio COVID-19 Self-Test Kit'

11st's Panbio COVID-19 Self-Test Kit Time Deal.

[Asia Economy Reporter Jeon Jinyoung] 11st announced on the 1st that it will be the first to sell Abbott's 'Panbio COVID-19 Antigen Self-Test Kit' online in Korea.

The Panbio COVID-19 Antigen Self-Test Kit is a product sold in more than 50 countries worldwide, including Europe, Australia, Japan, and Singapore. It has obtained the European safety standard CE mark and currently holds an excellent sensitivity rate (positive detection rate) of 97.4% among self-test kits approved by the Ministry of Food and Drug Safety.

The kit diagnoses the presence of the COVID-19 virus from specimens collected from the nasal cavity, allowing users to confirm infection status within 15 minutes. The product is designed for sealed disposal to minimize the risk of specimen exposure and enhance safety.

To commemorate the first online sale in Korea, 11st will hold a 'Time Deal' special sale from 11 a.m. to 3 p.m. on the same day. A limited quantity of 20-kit packs will be sold at 39,800 KRW, discounted by more than 10,000 KRW from the domestic launch price of 50,000 KRW. This means purchasing one self-test kit at approximately 1,990 KRW each.

11st plans to offer various configurations of the test kits in the future, including single packs, 4-packs, and 10-packs.

Ahn Seunghee, head of Life at 11st, said, "Considering the situation where rapid personal infection detection has become more important due to the resurgence of COVID-19, we are introducing a self-test kit with proven excellent performance online for the first time. It is an opportunity to purchase in large quantities at an affordable price in preparation for the Chuseok holiday when many families gather."

This content was produced with the assistance of AI translation services.