Emart24 Opens Baby Shark Landmark Store... "Collaborative Products Also Planned"

Decorated with Characters from Wondungi, Baby Shark, and Randy

Exterior of Emart24 Munhak Park Square Branch.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 1st that it has partnered with The Pinkfong Company to open a landmark store called ‘Munhak Park Square Branch’ featuring the Pinkfong Baby Shark character.

The store is located on the way to Incheon SSG Landers Field baseball stadium and spans 24 pyeong (approximately 79.3 square meters). Unlike regular stores, the exterior is decorated with the characters Wondungi, Baby Shark, and Randy wearing SSG Landers baseball uniforms. Inside the store, there is a character merchandise zone composed of Baby Shark character products, and the interior space is designed so that customers can encounter the characters throughout the store.

Emart24 expects a synergistic effect by drawing curiosity and interest in the Wondungi and Randy characters through the familiar Pinkfong Baby Shark to children. Additionally, the new look of the Baby Shark character dressed in a baseball uniform is anticipated to receive a positive response from baseball fans visiting the stadium.

Starting with this landmark store, Emart24 plans to introduce various Baby Shark collaboration products and character goods available exclusively at Emart24, and also plans to open landmark stores reflecting local characteristics.

To commemorate the opening of the Munhak Park Square Branch, various events will be held. On days when SSG Landers home games take place, Emart24 staff wearing Wondungi masks will roam inside and outside Landers Field to meet baseball fans. Also, a photo zone featuring the Wondungi, Baby Shark, and Randy characters will be installed near Gate 7.

An Emart24 representative said, "By featuring the cute Wondungi, Baby Shark, and Randy characters together, we have launched an experiential landmark store to provide a fun experience that all SSG Landers fans, from children to adults, men and women, can enjoy together."

This content was produced with the assistance of AI translation services.