Hansome Opens 'Our Legacy' Store at Hyundai Department Store Apgujeong Branch: "Asia's First Exclusive Store"

[Asia Economy Reporter Song Seung-yoon] Hansome, a fashion specialist company affiliated with Hyundai Department Store Group, announced on the 31st that it will open a standalone store of the Swedish fashion brand 'OUR LEGACY' on the 4th floor of Hyundai Department Store Apgujeong Main Branch.

This Apgujeong Main Branch store is the first standalone store in Asia, following Sweden, the UK, and Germany. OUR LEGACY is a fashion brand that started in Stockholm, Sweden in 2005, characterized by minimalist Nordic style designs.

The newly opened store is approximately 18 pyeong in size and is decorated with a minimalist and sophisticated Nordic concept, similar to the first store in Sweden. The store showcases about 230 types of clothing and accessories, including popular OUR LEGACY items such as the 'Knit Mohair Cardigan' and 'Oversized Shirt.' In particular, the exclusive 'WORK SHOP Collection,' which is only sold at OUR LEGACY standalone stores, is being introduced for the first time in Korea.

The 2022 Fall/Winter WORK SHOP Collection consists of 15 items, including T-shirts, hoodies, and pants. Additionally, Hansome plans to continuously introduce unique limited-edition products that can only be sold at standalone stores, such as the collaboration collection with the LA-based street brand 'STUSSY.'

A Hansome representative said, "Through launching overseas fashion brands recognized as leaders in global fashion, we plan to provide customers with new experiences and differentiated value," adding, "We will continue to present trend-leading products and content."

This content was produced with the assistance of AI translation services.