"Jini, Order Golden Olive for Me"... KT Partners with BBQ for AI and DX Collaboration

A KT AI service robot is serving chicken at the BBQ Helios City branch in Songpa-gu, Seoul. Photo by KT

[Asia Economy Reporter Oh Su-yeon] “Jini, please order BBQ Golden Olive for me.”

KT announced on the 31st that it has signed a Memorandum of Understanding (MOU) with Genesis BBQ, the largest chicken franchise in Korea, to collaborate in the fields of artificial intelligence (AI) and digital transformation (DX).

The signing ceremony was held at KT Gwanghwamun Building East Office in the morning, attended by KT CEO Koo Hyun-mo, BBQ Chairman Yoon Hong-geun, and executives from both companies.

Through this MOU, both companies agreed to promote mutual development through AI/DX-based services. The specific areas of cooperation include ▲ AI/DX-based business collaboration ▲ membership partnerships for users of both services ▲ building a future-oriented relationship to enhance corporate value.

Additionally, both parties are reviewing the application of AI/DX platform-based services such as ordering BBQ chicken through KT Giga Genie. They are also discussing the expansion of AI service robots in BBQ stores.

Furthermore, KT is negotiating to provide cloud and IT services from KT Group to BBQ, and is discussing cooperation methods that allow purchasing and gifting BBQ products using KT Group services such as Giftishow and mobile coupons.

KT CEO Koo Hyun-mo said, “We expect synergy effects from the meeting of BBQ, which is spreading ‘K-Food’ worldwide, and KT, which is advancing as a digital company. KT will establish itself as a company leading digital transformation by proposing new businesses in various industrial fields and developing ecosystems.”

BBQ Chairman Yoon Hong-geun stated, “Through this MOU, both companies will create new business opportunities and complete the digital transformation we have consistently emphasized through cooperation with KT. We hope this will be recorded as a representative exemplary case combining the food franchise and telecommunications sectors.”

This content was produced with the assistance of AI translation services.