"83 Beauty Brands Gathered in One Place" Lotte Department Store Main Branch Beauty Hall Reopens as Korea's Largest Renovation

A panoramic view of the perfume store on the basement 1st floor of Lotte Department Store Main Branch, which was renewed and reopened last May.

[Asia Economy Reporter Jeon Jinyoung] Lotte Department Store will reopen its main branch's 1st floor and basement 1st floor next month on the 1st as the largest 'Beauty Hall' in Korea, welcoming customers.

According to Lotte Department Store on the 31st, a total of 83 beauty brands, including 30 new brands, will be gathered in one place. This is the largest number of cosmetic brands among domestic department stores. Through the renewal, the main branch will showcase rising brands that have recently attracted great attention, especially among young customers in their 20s and 30s, such as Tamburins, Charlotte Tilbury, and V&A, as well as luxury brands like Burberry Beauty and Gucci Beauty. Additionally, eight premium perfume brands, including the French high-end niche perfume brand Memo, Ex Nihilo, and Maison Joux, will also open.

Valentino Beauty, which opened at the Jamsil branch in May and became a hot topic, is also scheduled to open its second store at the main branch in October.

Clean beauty content will also be introduced. At the L'Occitane and Kiehl's stores, the first refill stations in domestic department stores will be introduced, allowing customers to purchase best-selling items in refill-only bottles as much as needed. In addition, various eco-friendly beauty brands will newly enter, including the clean beauty specialty edit shop Label C, New York's skincare-focused vegan brand Melin & Getz, and the luxury beauty brand Hourglass, which aims for 100% vegan products.

To commemorate the renewal opening, Lotte Department Store will hold a promotion. From the 1st to the 8th of next month, a promotion will be held where customers can receive Lotte gift certificates worth up to 7% of their purchase amount for all 83 brands in the main branch's Beauty Hall. Then, until the 12th of next month, customers who visit new brands such as Tamburins and Label C through the Lotte Department Store mobile application (app) will receive samples, and special appreciation gifts will be given to purchasing customers.

Kim Si-hwan, head of the Beauty Division, said, "We have devoted great effort from brand composition to content planning to open Korea's largest luxury beauty hall at the main branch, which has been undergoing a major renewal since last year," and added, "We will continue to discover new rising brands both domestically and internationally and strive to offer a variety of beauty content that can only be experienced at Lotte Department Store."

This content was produced with the assistance of AI translation services.