Shinhan Financial Group Obtains Patent for Shinhan Plus 'Membership Booster'

Recognition of Intellectual Property Rights for Integrated Membership Grade Reflection Function Based on Points Earned from Shinhan Financial Product Subscriptions

[Asia Economy Reporter Yu Je-hoon] Shinhan Financial Group announced on the 29th that it has obtained a patent for 'Membership Booster,' the membership management service of Shinhan Plus, the group's integrated financial platform.

Membership Booster is a service that recommends products to customers through Shinhan Plus that can effectively increase their Shinhan Financial transaction scores, and reflects the points awarded upon product subscription in the membership grade. In 2020, Shinhan Financial revamped the existing group's premium customer management system, Tops Club, into the Shinhan Plus membership, simplifying the grade calculation methods that varied by group company and subdividing membership grades by utilizing Membership Booster.

A Shinhan Financial official said, "We are very pleased to have obtained the patent for Membership Booster, which we have been preparing since 2020 to enhance customer service," and added, "Shinhan Financial will continue to do its best to provide customers with easier, more comfortable, and newer financial services."

Meanwhile, as of the end of July, Shinhan Plus, used by 17.8 million customers, plans to further expand non-financial services such as My Shinhan Points issuance and conversion, and free stamp coupons, as well as services like financial product recommendations through Shinhan Plus membership.

This content was produced with the assistance of AI translation services.