CJ OnStyle Launches Exclusive Chuseok Promotion for Hit Product 'Dual Sonic'
The home beauty lifting device 'DualSonic' is holding a special promotion with CJ OnStyle for the Chuseok season.
View original image[Asia Economy Reporter Jeon Jinyoung] Zion Meditech announced on the 29th that its DualSonic will hold a special promotion with CJ OnStyle to celebrate Chuseok.
Zion Meditech is the first company in Korea to develop the home beauty lifting device ‘DualSonic’ applying HIFU (High-Intensity Focused Ultrasound) technology. It delivers focused ultrasound energy to the dermis and fascia layers, helping to improve skin elasticity and reduce wrinkles.
In June last year, Zion Meditech started home shopping rental broadcasts through CJ OnStyle and achieved orders worth 8.3 billion KRW within just three broadcasts. Despite being a high-priced beauty device costing well over 2 million KRW, it recorded high performance from the early stages of the broadcast. Over the course of about a year, it conducted more than 200 broadcasts, building product awareness and becoming a hit product with cumulative sales exceeding 40 billion KRW.
Starting with the live broadcast on the 30th, DualSonic will run the ‘Face & Eye Perfect Double Shot’ promotion during broadcasts on the 2nd and 5th of next month. This special offer includes an additional 6,000 shots added to the 6,000 shots built into the face cartridge, and an additional 60,000 shots added to the 60,000 shots built into the eye cartridge. This benefit will be applied equally to broadcasts running until the 18th of next month. Additionally, during live broadcasts from the 2nd to the 18th, a prize event worth a total of 10 million KRW, including Chanel clutches and cash rewards, will be held for product purchasers.
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A Zion Meditech official said, “By continuously broadcasting with CJ OnStyle for over a year, we were able to build customer trust in the still unfamiliar HIFU lifting device,” adding, “We plan to continue collaborating with CJ OnStyle to lead the premium beauty device market.”
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