[Photo by Shinhan Financial Investment]

[Photo by Shinhan Financial Investment]

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[Asia Economy Reporter Lee Jung-yoon] Shinhan Financial Investment announced on the 26th that it held the 'Channel Group Challenge Declaration Ceremony' with branch managers and lead private bankers (PBs) of the nationwide retail and wealth management (WM) channel group.


The declaration ceremony held the day before was organized to mark a major transformation of the channel group in line with the upcoming name change to 'Shinhan Investment Corp.' on October 1. It was also held to share new and diverse attempts and changes and to declare the channel group’s new challenge going forward.


The slogan of the declaration ceremony was 'The Great Challenge,' embodying the determination and resolve to collectively embrace change amid the shrinking offline market and accelerating digital transformation, and to focus on customer-centric asset management sales.


For this event, which gathered about 200 people, Shinhan Financial Investment produced a video expressing the challenge spirit of seven representative branches and a 'Message Tree' filled with challenge messages from employees of centers and branches nationwide. The Message Tree was filled with various forms of commitments for customer-centered asset management services, securing excellent customers and corporations, and becoming the industry's top asset management experts.


Marking its 20th anniversary this year, Shinhan Financial Investment is using this year as an opportunity for fundamental change and a new leap forward through major capital expansion by selling its headquarters building, management innovation via the Junior Board Conclave, and the name change.


Lee Young-chang, CEO of Shinhan Financial Investment, emphasized, "To become Korea’s leading securities company recognized by all customers in the capital market, each employee must become the best investment expert."



He added, "As a result of company-wide efforts to strengthen employee expertise, we achieved the highest AFPK certification rate in the securities industry this year," and said, "We will accelerate our leap forward as Korea’s leading securities company in the capital market through this Channel Group Challenge Declaration Ceremony."


This content was produced with the assistance of AI translation services.

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