HiteJinro, Terra X Wadiz Eco-Friendly Exhibition... Two Types of Goods Funding

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 26th that it will conduct eco-friendly goods funding in collaboration with Wadiz through the '2022 Terra X Wadiz Planning Exhibition.'

HiteJinro prepared two types of goods reflecting Terra's core concept of 'cleanliness.' Funding is planned to begin on Wadiz from the 9th of next month. This is to strengthen Terra's brand awareness and provide consumers with a new experience.

The goods to be funded this time are a picnic mat bag and an upcycled banner shopper bag. The picnic mat bag was made by upcycling a ton bag (sack) that carried Terra's 100% Australian clean malt, produced by the representative upcycling brand ‘Qcleaf.’ It features a 2-way design where opening the zippers on both sides of the picnic bag allows it to be used as a picnic mat.

The upcycled banner bag is a product that HiteJinro voluntarily collected discarded banners together with ‘Nukak’ and reborn them into shopper bags. It is generously sized to comfortably fit a 15-inch laptop, and Chung-Ang University’s environmental club ‘Jigugin’ also participated in its production. A spooner-only case, which reimagines the common utensil pouch found in restaurants with Nukak’s unique sensibility, will also be included as a set with the two goods. Each item will be sold on a first-come, first-served basis with a quantity of 200.

The sales proceeds collected through the funding will be donated to the youth operating the 'Dukkeop Bakery Changwon Branch,' part of HiteJinro’s youth independence support project.

Oh Seong-taek, Executive Director of HiteJinro’s Marketing Office, said, "We have introduced differentiated products reflecting Terra’s clean concept and the environmental values of the MZ (Millennial + Generation Z) generation. We will continue to seek ways to practice Terra’s clean concept and strengthen related activities."

This content was produced with the assistance of AI translation services.