Amazon Prime Video and 8K Content Partnership... Outdoor Advertising in New York, Milano, and London

Samsung Electronics has partnered with Amazon Prime Video to produce the trailer for the series "The Lord of the Rings: The Rings of Power" in 8K resolution, which will be released worldwide through stores and YouTube channels. The approximately 2-minute trailer begins with the appearance of Samsung's Neo QLED 8K. Key scenes from the drama are captured in 8K quality. (Photo by Samsung Electronics)

Samsung Electronics has partnered with Amazon Prime Video to produce the trailer for the series "The Lord of the Rings: The Rings of Power" in 8K resolution, which will be released worldwide through stores and YouTube channels. The approximately 2-minute trailer begins with the appearance of Samsung's Neo QLED 8K. Key scenes from the drama are captured in 8K quality. (Photo by Samsung Electronics)

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[Asia Economy Reporter Moon Chaeseok] Samsung Electronics announced on the 25th that it has partnered with Amazon's online video service (OTT) 'Prime Video' to create the trailer video for the 'The Lord of the Rings: The Rings of Power' series in 8K resolution and plans to showcase it in stores worldwide at the end of this month.


This Lord of the Rings series is a drama that Amazon Prime Video will begin airing from the 2nd of next month. The 2-minute trailer video captures key scenes in 8K resolution. Samsung's Neo QLED 8K TV appears in the introduction of the trailer video.


Samsung Electronics also plans to release the trailer video through its global official YouTube channel in early next month.


Additionally, since the 22nd (local time), outdoor advertisements promoting the Neo QLED 8K and the new drama have been displayed at major global landmarks such as Times Square in New York, Duomo Square in Milan, Italy, and Piccadilly Circus in London, UK.


Amazon Prime Video joined the '8K Association' led by Samsung Electronics in December last year, participating in the expansion of the 8K ecosystem.



Sung Il-kyung, Vice President of Samsung Electronics' Visual Display Business Division, said, "Through this collaboration, we can present 8K content featuring key scenes from 'The Lord of the Rings' to customers worldwide," adding, "With the excellent picture quality and sound of Samsung Neo QLED 8K, viewers will be able to experience the vivid presence that could be felt in a movie theater."


This content was produced with the assistance of AI translation services.

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