"Music Marathon at Jamsil After 3 Years" Lotte Department Store Begins 'Style Run' Registration

Lotte Department Store Marathon 'Style Run' Held for the First Time in 3 Years
Registration Opens August 29 for First 5,000 Participants
Event on October 2, Jamsil Area Dedicated to Marathon for the First Time Ever
Kit Includes Bluetooth Speaker and Eco-Friendly Packaging Featuring 'Music' and 'Sustainability'

2022 Lotte Department Store Style Run Running Kit.

[Asia Economy Reporter Yuri Kim] Lotte Department Store is opening registration for the 'Style Run' after 3 years.

Style Run is a nationally participatory marathon event planned by Lotte Department Store. Since the first event in 2017, the cumulative number of participants has reached 15,000, making it the largest marathon event in the retail industry. It was temporarily suspended after the 2019 event due to the spread of COVID-19, but it will be held again this fall after 3 years. Reflecting the demand for active activities in the endemic (periodic outbreak of infectious diseases) phase, this event focuses on the theme of 'music' to enhance the 'joy of running.' Registration opens on August 29 at 10 a.m. via the mobile running platform app 'Runable.' Participation is limited to the first 5,000 registrants, and the entry fee is 30,000 KRW.

On October 2, the 4th edition of the event will be held for the first time ever by occupying roads around Jamsil. Lotte Department Store has coordinated with Songpa District Office's 'Hanseong Baekje Cultural Festival' to designate roads around Jamsil as exclusive lanes for runners. The course consists of a 7 km short-distance route starting from the Jamsil World Tower lawn plaza, passing through Mongchontoseong Station, Olympic Bridge South Intersection, Dunchon Intersection, and Olympic Park Intersection, as well as a 12 km full course.

Participants will also receive a special running kit featuring 'music' and 'eco-friendliness.' Inspired by the fact that many runners listen to music while running, the kit includes a colorful mini Bluetooth speaker, a running T-shirt, gym sack, hairband, socks, and tattoo stickers in collaboration with the sports brand Kappa. The packaging for the kit uses eco-friendly materials such as recyclable paper, reflecting Lotte Department Store’s ESG (Environmental, Social, and Governance) campaign theme 'Reals.' The medal awarded upon course completion is made from recycled plastic and is designed to double as a cup coaster, giving it significance beyond a mere souvenir.

Various events will be held to create a festive atmosphere beyond just a running competition. On the day of the event, unique awards such as 'Best Styling' will be presented alongside the 'Course Completion' awards, followed by a celebratory performance. Given the surge in running participants among the MZ generation (Millennials + Generation Z) after COVID-19, artists from popular hip-hop labels favored by this demographic will be invited to perform and encourage runners who finish the race. Ahead of the event, on September 13, a collaboration with 'Essential,' the official channel of Bugs Playlist with 1.04 million YouTube subscribers, will release the '2022 Style Run Running Playlist,' a carefully curated selection of music ideal for running during the event.

Kim Ji-hyun, Head of Marketing & Communications, said, "Many domestic running events were suspended for 3 years after COVID-19, and runners have longed for events where they can run and enjoy freely. With this event, which adds joy through music, we will continue to develop Style Run’s unique identity and make it a representative running festival in Korea."

This content was produced with the assistance of AI translation services.