Imsil Hongshil Chili Pepper, Nationwide Reputation for Taste and Safety Increases

[Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik] Imsil Hongsil chili peppers are gaining nationwide fame and receiving favorable reviews for their taste and safety.

According to Imsil Chili & Agricultural Products Processing and Sales Co., Ltd., an investment institution of Imsil County, since the start of sales of the 2022 new chili powder on the 12th, total sales including pre-orders have exceeded 3 billion KRW within just three days, receiving great response from consumers.

Imsil Hongsil chili peppers have been a representative brand securing nationwide reputation for over the past 10 years on behalf of the county.

Imsil Chili & Agricultural Products Processing and Sales purchases red chili peppers directly produced by local farms for processing and sales.

This year, purchases are ongoing from July 28 to September 30 targeting 822 local farms, with a planned volume of 1,450 tons.

The red chili peppers are purchased directly at the factory in their raw state, harvested from the farms.

This process omits washing, drying, packaging, and shipping steps after harvest, greatly helping chili pepper farmers who face difficulties due to labor shortages and aging.

Only red chili peppers produced by farms within Imsil are eligible for purchase, and through pilot field operations, proud farmers directly evaluate and select the best chili pepper varieties, managing flavor through pungency analysis.

The popularity of Imsil chili powder is attributed to word-of-mouth, with loyal customers increasing day by day.

The best natural environment for agricultural products to grow combined with strict processing procedures results in the production of top-quality chili peppers, earning consumer trust.

Imsil is located in a mid-mountain area at an altitude of 250 to 300 meters, with large temperature differences between day and night and 188 hours of sunlight. The produced chili peppers are rich in nutrients, have high sugar content, and thick skins, resulting in high-quality chili powder.

The chili’s a*sta* (color and hue of the chili) is high, giving kimchi a bright red and appetizing color, and with an appropriate capsaicin content, it offers a spicy flavor that anyone can enjoy.

The top-quality Imsil chili peppers produced in this way are reborn as premium chili powder by Imsil Chili & Agricultural Products Processing and Sales Co., Ltd.

The highest quality red chili peppers purchased through strict inspection are washed three times with bubbles and sterilized once to remove foreign substances and dust.

In particular, the latest drying machine from Germany’s Hans Binder is introduced, enabling fast drying in 3 hours and 20 minutes, reducing stress on the chili peppers and minimizing damage to taste, color, and nutrients.

Additionally, foreign metal removal, ultraviolet sterilization, and X-ray metal detection are used to remove and manage foreign substances, microorganisms, and pathogenic bacteria. Production is carried out in automated hygienic facilities designated by HACCP, making it even more reliable.

Meanwhile, the county has opened a direct transaction market where high-quality Imsil chili peppers can be purchased directly from producers from October 1 to October 26, coinciding with market days in Imsil and Gwanchon. A special crackdown period is in operation to resolve traffic congestion and safety accident risks.

County Governor Shim Min said, “The efforts made so far to brand Imsil chili peppers as premium products have borne fruit, and Imsil chili peppers are gaining great popularity among consumers,” adding, “We will do our best to ensure that Imsil chili peppers are trusted and enjoyed by consumers.”

Imsil=Asia Economy Honam Reporting Headquarters, Reporter Park Nosik baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.