Musinsa Unveils FW Season Presentation... "Runway Concept Photoshoot of 40 Brands"

[Asia Economy Reporter Song Seung-yoon] Online fashion platform Musinsa announced on the 24th that it will carry out the ‘22 F/W Presentation’ campaign introducing new fall and winter season products from brands featured in the Musinsa Store.

The campaign, running from today until the 20th of next month, will unveil photo shoots and videos with a fashion show runway concept in collaboration with 40 brands featured in the Musinsa Store. It will showcase new season products from various brands, including casual brands like mmlg and Covernat, contemporary brands such as Vislow and Elmood, as well as sports brands like Vans and MLB.

The new collections from featured brands will also be displayed offline. Campaign photo shoot images can be seen through outdoor advertisements at over 200 bus stops across Seoul, including Gangnam-gu and Songpa-gu districts.

Coupons allowing special prices on some participating brands’ seasonal collections will also be provided. Popular Musinsa Store brands such as LAFUDGESTORE, Setter, and Yale will be available at discounts of up to 43%. Twenty participating brands will be revealed in the first phase today, with an additional 20 brands to be announced on the 7th of next month.

A Musinsa representative said, "We planned this so that customers can experience the FW season collections of the most notable brands this season in a unique way," adding, "We expect to provide a differentiated customer experience regarding brand fashion through the stylish presentations held on the Musinsa Store."

This content was produced with the assistance of AI translation services.