Innocean Wins Main Awards in 11 Categories Including Grand Prize at 2022 Red Dot Awards... Record High

[Asia Economy Reporter Jeon Jinyoung] Innocean announced on the 16th that it won a total of 11 awards, including one Grand Prix and 10 main awards, at the prestigious German design awards ceremony, the Red Dot Design Award.

The Red Dot is considered one of the world's top three design awards alongside the American IDEA and the German iF Design Award. It selects innovative products and works annually in various fields such as product design, brand & communication design, and concept design.

Innocean's production for Hanwha's "What Color Will Tomorrow Be?" campaign achieved the remarkable feat of winning one Grand Prix and two main awards at this year's Red Dot Design Award. Through this digital campaign video, Hanwha Group conveyed the importance of climate change, environmental pollution issues, and eco-friendly energy, previously earning a bronze award at the Clio Awards.

Additionally, KCC Construction's "Lighthouse Project," Hyundai Motor Group's "Hydrogen Cleaning Truck," the COVID-19 prevention campaign "Mask ID," and Kia's "CI Guidelines" each received main awards. All of these campaigns were produced at Innocean's Korea headquarters and have swept various prestigious advertising awards since last year.

Kim Jeong-ah, Chief Creative Officer (CCO) at Innocean, who leads the domestic production division, said, "I am very pleased that Innocean's differentiated creative competitiveness has achieved the highest number of awards ever at the world's most prestigious design awards," adding, "We want to continue creating campaigns that can inspire many people through creativity."

This content was produced with the assistance of AI translation services.