Seoul District Media Team Leader's 'Communication Insensitivity'

[Park Jong-il Autonomous News] Among Seoul's 25 autonomous districts, many are engaged in a promotional war; the idle(?) behavior of a certain district's press team leader draws attention... Lack of serious awareness that not only the district's press releases but also every action of the PR staff reflects the district's level.

[Asia Economy Reporter Jong-il Park] The importance of communication cannot be overstated. Whether for individuals or organizations, communication is the most crucial means of conveying messages and the most effective way to resolve conflicts and problems.

Nevertheless, it is regrettable that public officials, who are in positions that require proper communication, lack awareness of its importance. The head of the press team in a Seoul district was appointed last month as the first personnel appointment of the 8th local government administration. However, this team leader seems to have no awareness of communication with reporters. When asked, "Why don't you at least make a phone call to communicate?" after not receiving a single call, the response was, "I have been receiving the KakaoTalk messages you sent."

It was frustrating as if the press team leader did not even know what their role was. The press team leader plays a very important role in enhancing the district’s status by discovering good administrative cases within the district and promoting them through the media. For this reason, they attend major executive meetings at the district office, visit departments to find good press release materials, refine them with the responsible staff, distribute them to the media, and persuade journalists?a very challenging position.

South Korea’s local autonomy history has reached 27 years with the 8th local government administration, marking its coming of age. Accordingly, elected district heads are working from early morning until late at night to communicate with both employees and residents. Yet, it is disappointing that the press team leader, who is responsible for communication between the institution head and citizens, holds such a low level of awareness.

Many Seoul districts appear to be engaged in fierce promotional battles to publicize their own advanced and creative administration. It is natural that districts leading in these promotional battles receive good evaluations for both the district head and the institution. For this reason, many Seoul districts are racking their brains to write good press releases and are desperate to have them publicized.

However, as long as there is a district team leader who does not even know how to promote, that district is likely to fall behind in evaluations. Reporters evaluate the district level comprehensively, considering not only the press releases sent but also the attitude of the responsible public officials.

Of course, it cannot be denied that public officials have a lower mindset toward promotion compared to private companies that need to generate profits.

Even so, considering the reality that the fate of elected district heads can change through promotion of their achievements and the resulting evaluation by residents, such insensitivity is unacceptable.

It is regrettable that the conclusion can only be drawn that the district head is insensitive to promotion. Ultimately, it seems that the only way is for Seoul citizens and district residents to properly evaluate the district head and judge them at the elections.

This content was produced with the assistance of AI translation services.