CJ CheilJedang Unveils 270 Chuseok Gift Sets Reflecting Latest Trends Like Value Consumption

CJ CheilJedang 2022 Chuseok Gift Set./Photo by CJ CheilJedang

[Asia Economy Reporter Song Seung-yoon] CJ CheilJedang announced on the 12th that it will launch over 270 types of Chuseok gift sets reflecting the latest trends such as value consumption, cost-effectiveness, and premium expansion.

To celebrate Chuseok, CJ CheilJedang introduced a new gift set brand called ‘Save Earth Choice,’ made with 100% paper packaging. They diversified consumer choices by increasing the proportion of both cost-effective and premium gift sets. The gift sets are ‘All Paper’ package products made entirely of paper, including trays and shopping bags. Planned in line with the value consumption trend, the lineup includes six types: three complex sets containing Spam and three oil sets featuring Baeksul sesame oil and cooking oil.

They also expanded gift sets with enhanced eco-friendly value. For the first time, they introduced Spam label-free gift sets that eliminated vinyl labels with logos on the can surface and CJ Myeongga Gim gift sets without plastic trays. All gift sets removed the plastic caps from Spam cans, and the use of trays made from plastic leftover after Hetbahn production was increased. Through this, CJ CheilJedang reduced plastic usage by a total of over 300 tons.

The range of gift set prices and types was also broadened. The proportion of cost-effective products priced between 20,000 to 30,000 KRW and premium gift sets priced over 60,000 KRW increased by double digits compared to last year’s Chuseok. The steady seller for holidays, the ‘Spam set,’ was expanded to more than 50 diverse types, and about 80 types of ‘complex sets’ composed of three or more popular products were prepared. The consistently loved cooking oil sets include about 50 types such as the ‘Baeksul Premium No.14,’ which consists of three oils including canola oil and sunflower seed oil. There are also about 80 various health gift sets reflecting wellness trends, such as ‘Hanppuri Heuksam’ and ‘Dr. Nutri.’

A CJ CheilJedang official said, "Since face-to-face contact is expected to increase this Chuseok, we focused on offering a variety of gift sets that suit consumers’ situations and preferences while incorporating eco-friendly values," adding, "We will continue to strive to meet the increasingly segmented consumer needs and to introduce sustainable gift sets."

This content was produced with the assistance of AI translation services.