LG Tromm with 6-Motion Drying... Effective in Reducing Fabric Shrinkage

Improvement in Garment Shrinkage: Nylon Material at 54% and Blended T-Shirts at 21% Compared to Belt-Type Dryers

LG Electronics' advertisement video "6 Joyful 6 Motions with Trom Bear," released on the 2nd, surpassed 5 million views in just 10 days. In the ad, Trom Bears introduce the drying principle of the 6 motions and explain how it reduces fabric shrinkage and irritation.

[Asia Economy Reporter Park Sun-mi] An online advertisement video introducing LG Electronics Tromm Dryer’s unique 6-motion drying function with an addictive song and dance has gained great popularity, surpassing 5 million views just 10 days after its release on the 2nd.

According to LG Electronics on the 12th, the newly released “6 Pleasant 6 Motions with Tromm Bear” edition explains the drying principle of the 6 motions and how it reduces fabric shrinkage and irritation. It implements optimal movements such as shaking, stretching, hanging, fluttering, swaying, and flipping, which are similar to natural laundry drying methods, minimizing the stress on clothes.

LG Electronics conducted experiments with Intertek, an internationally accredited testing and certification organization, confirming that the shrinkage reduction course of the Tromm Dryer equipped with the 6-motion drying function effectively reduces fabric shrinkage compared to the standard course of a conventional belt-type dryer (model name: RH17VTS). Specifically, nylon windbreaker jumpers shrink by an average of 54%, children’s blended T-shirts by 21%, and short-sleeved cotton T-shirts by 9%.

Earlier this year, LG Electronics became the world’s first to apply a DD motor to dryers, enabling the 6-motion movements that reduce fabric drop and thus alleviate shrinkage. Unlike conventional motors connected to the drum via belts, the DD motor connects the drum and motor through a gear system, allowing precise control of the drum’s rotation speed. Previously, LG also improved temperature issues, one of the main causes of fabric shrinkage, by applying a dual inverter heat pump with a low-temperature dehumidification method.

Dryers equipped with DD motors accounted for about 70% of LG Electronics’ total dryer sales, including the WashTower, as of last month. The sales share, which was in the 20% range in the first month, grew significantly as customers responded positively to the differentiated 6-motion drying function that effectively reduces fabric shrinkage.

LG Electronics is holding an event on its official Instagram until the 2nd of next month, offering prizes to those who upload videos of themselves following the 6-motion drying dance. Among the participants, winners will be selected by lottery to receive prizes such as the LG Styler Objet Collection, Tromm Bear cushions and body pillow sets, and coffee vouchers. Additionally, customers who purchase the event-targeted products and verify their purchase on the event page of LG Electronics’ website will receive Tromm Bear goods on a first-come, first-served basis.

Park Won-young, head of Living Appliance Marketing at LG Electronics Korea Sales Division, said, “Through various marketing activities, we will promote the unique 6-motion shrinkage reduction technology to provide differentiated customer experiences.”

This content was produced with the assistance of AI translation services.