COSRX Derma Skincare Line ‘The RX’ Drives Global Sales Growth

‘Amazon Prime Day’ Sees 660% Growth Year-on-Year... Accelerating Global Dermocosmetic Brand Expansion

The low-irritant skincare brand COSRX’s new derma line, ‘The RX,’ designed for sensitive skin, is showing growth in the global market and solidifying its position as a leading derma cosmetic brand.

According to COSRX, the derma skincare line ‘The RX’ has received positive reviews from renowned global TikTok dermatologists and ingredient-focused influencers such as Dr. Portela, Dr. Tomassian, and Dr. Ko. Dr. Portela, a famous derma TikToker with over 2.1 million followers based in the U.S., praised COSRX’s ‘The Vitamin C 23 Serum,’ stating, “This product delays the rapid oxidation commonly seen in existing vitamin C serums and helps reduce the irritation felt on the skin during use.”

Additionally, Director Pie, the head director of Clean Beauty Lab known in Korea for rigorously reviewing products based on ingredients and formulations, described ‘The Vitamin C 23 Serum’ as “a truly well-made high-concentration pure vitamin C essence,” noting its effectiveness in improving blemishes, skin tone, and texture. The serum was selected as a recommended item by Director Pie in 2022.

Thanks to such positive feedback from derma influencers regarding product efficacy, ‘The RX’ achieved record-breaking results during Amazon’s annual largest shopping event, ‘Amazon Prime Day,’ in July, showing a 660% growth compared to the previous year. During this event, sales of ‘The RX’ grew more than 20 times compared to the period before the event, attracting significant attention.

Moreover, the line has shown remarkable performance on Shopee, Southeast Asia’s largest e-commerce platform. During Shopee Malaysia’s 6.6 Double Digit Day sales promotion, which attracts the highest traffic in the first half of the year, ‘The RX’ ranked first in the skincare category, surpassing global beauty brands such as L’OREAL. It also secured first place in the skincare category and achieved the highest-ever sales in the Philippines during Shopee’s 7.7 and 8.8 Double Digit Day events.

Furthermore, after Japanese beauty creator Hyuk posted a highly favorable video review of COSRX’s ‘The Vitamin C 23 Serum’ and ‘The Niacinamide 15 Serum,’ the products soared to first place in the overall ranking across all categories on Qoo10 Japan, one of Japan’s four major open market platforms, recording an explosive 7,288% growth compared to the previous month. Simultaneously, the ‘The RX’ line entered the beauty rankings at positions 1, 2, and 4. Riding this wave of popularity, a pop-up store is scheduled to be held at Shinjuku Isetan Department Store from August 10 to August 16.

A COSRX representative stated, “The successful launch and operation of the new derma line products are driving growth in global markets including the U.S. and Southeast Asia. Moving forward, we plan to gradually expand our high-strength derma skincare line by gaining insights from consumer reviews to effectively address customers’ skin concerns.”

Meanwhile, the new product line ‘The RX’ was developed based on consumer needs identified through in-depth analysis by COSRX’s big data analysts of approximately 4 million global customer reviews from 134 online malls across 34 countries and 60 languages worldwide. It is a high-strength derma skincare line focused on effective ingredients.

The flagship product, ‘The Vitamin C 23 Serum,’ addresses the common issue where global consumers expect positive improvements from vitamin C but discontinue use due to the characteristic stinging sensation. This high-strength brightening functional serum minimizes irritation so that even sensitive skin can use it comfortably.

‘The Niacinamide 15 Serum’ was launched based on consumer review analysis revealing that, contrary to the widely known brightening effects of niacinamide-containing products, many users reported its effectiveness against troubles. This high-strength trouble serum cares for the causes and marks of skin troubles*.

‘The Hyaluronic Acid 3 Serum’ is a high-strength moisturizing serum that raises the hyaluronic acid content to a high level of 3% to effectively address the world’s largest skincare needs: hydration and moisture retention.

This content was produced with the assistance of AI translation services.