Shinsegae's Virtual Human 'Waity' Throws First Pitch Worldwide... "Appears on Giant LED Screen"

Active as W Concept Model in the Second Half of the Year

Virtual Human YT.

[Asia Economy Reporter Lim Chun-han] Shinsegae Group announced on the 9th that the virtual human 'Y.T.' will throw the first pitch for the first time in the world on the 10th at Incheon SSG Landers Field.

Y.T. will wear a uniform and appear on a large electronic scoreboard instead of the mound to throw the ball. By involving a virtual human rather than a real person in the first pitch, they plan to offer a unique spectacle to fans visiting the baseball stadium. Y.T. is a virtual influencer created through collaboration between Shinsegae Group and the graphics specialist company Pulse9. The name Y.T., meaning "eternally twenty years old," reflects the tastes and fashion sense of the free-spirited Generation Z, and within four months of activity, has gathered about 20,000 followers on social networking services (SNS).

Starting with this first pitch, Y.T. plans to expand her range of activities and communicate with the public in various ways. In the second half of the year, she will work as a project model for W Concept. She is expected to appear in virtual reality (VR) and augmented reality (AR) content proposing fashion styling that matches hot places by region. Y.T. plans to establish herself as a representative face of Shinsegae Group by showcasing various roles such as a live broadcast show host in the future.

Over the past four months, Y.T. has conducted advertisements and collaborations with Samsung Electronics, Maeil Dairies, Paris Baguette, TVING, NutriOne, and others. Notably, in July, she was appointed as the first virtual human youth ambassador representing Seoul City, and on the 6th, she appeared in the immersive experience zone at Gwanghwamun Square, which recently reopened.

A Shinsegae Group official said, "Y.T. is a new content experiment pursuing retailtainment," adding, "She will provide consumers with new experiences."

This content was produced with the assistance of AI translation services.