Lotte Duty Free Opens Korea's First 'Kering Eyewear' Boutique... Asia's Largest Scale

A customer is receiving engraving service on an eyewear case after purchasing a product at Caring Eyewear in Lotte Duty Free Busan.

[Asia Economy Reporter Jeon Jin-young] Lotte Duty Free announced on the 7th that it opened the 'Kering Eyewear' boutique at Lotte Duty Free Busan Store on the 5th in collaboration with the Kering Group, which leads the global luxury market. It is the first Kering Eyewear boutique in Korea and the largest store in Asia.

The new store, opened on the 8th floor of Lotte Duty Free Busan Store, houses seven eyewear brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, Montblanc, and MCQ. Alexander McQueen is planned to be added within this year. To commemorate the store opening, Lotte Duty Free will offer free engraving services on eyewear cases for customers purchasing products at the store until October.

A large media wall is installed inside the new store to allow customers to watch advertising videos of the brands present, and Lotte Internet Duty Free provides a virtual fitting service for Kering Eyewear products based on augmented reality (AR) technology. In the future, Lotte Internet Duty Free plans to implement a virtual reality space of the boutique so that customers can explore the store interior 360 degrees without visiting the store in person.

According to Lotte Duty Free, domestic eyewear sales at Lotte Duty Free have increased by approximately 260% in the recent three months compared to the previous three months. This is interpreted as an increase in domestic travelers going abroad during the vacation season, leading to a rise in eyewear sales. Lotte Duty Free plans to open a Kering Eyewear boutique at Lotte Duty Free Myeongdong Main Store on the 11th of this month to meet the shopping needs of domestic customers.

Lee Seung-guk, Head of Merchandise at Lotte Duty Free, said, “We will continue to strive to offer various products and differentiated shopping experiences to Lotte Duty Free customers.”

This content was produced with the assistance of AI translation services.