Gwangju Area Jangseong Local Food Direct Store Surpasses 1 Billion Won in 40 Days

[Jangseong=Asia Economy Honam Reporting Headquarters Reporter Jo Hangyu] The ‘Gwangju Area Jangseong Local Food Direct Market,’ established by Jangseong County, Jeonnam in Oryong-dong, Gwangju Metropolitan City, recorded sales of 1 billion KRW within about 40 days of its opening last month.

According to the county on the 5th, the Jangseong Local Food Direct Market is a specialty local food store that sells only agricultural, fishery, and livestock products, aiming to enhance the public value of local agricultural products (local food).

Opened in June, the Gwangju Area Jangseong Local Food Direct Market was built on a site of 5,257㎡ with a two-story building and is equipped with facilities that can accommodate 10 stores including local agricultural products, butcher shops, seafood, bakery, side dishes, rice cakes, cafes, and food courts.

The first floor operates as the local food direct market, and the second floor is equipped with an education center and cooking class facilities for consumer education and experiential programs.

Outside the building, a parking lot with a capacity of 100 spaces has been created to enhance consumer convenience.

In particular, it is evaluated to have high development potential as it secures a consumer market of about 120,000 people.

It succeeded in gaining sympathy from Gwangju consumers, surpassing 1 billion KRW in sales in a short period, and word of mouth has increased membership and sales further.

Various contents such as the recently conducted children’s class ‘Picture Book Food Art’ and cooking education also gained popularity.

Ingredients used in the classes such as lettuce, tomato, and basil were prepared with agricultural products grown in Jangseong, providing an opportunity to share a positive perception of local food.

A county official said, “The Gwangju Area Jangseong Local Food Direct Market is expected to establish itself as a space where urban and rural communities communicate and coexist, as well as increasing consumers’ interest and preference for fresh and safe Jangseong food.”

Meanwhile, the county plans to continue strengthening store management and program planning so that the Gwangju Area Jangseong Local Food Direct Market can grow into an excellent direct market for win-win cooperation between small and medium farmers and urban consumers.

Jangseong=Asia Economy Honam Reporting Headquarters Reporter Jo Hangyu baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.