CU, Regular Programming on Naver Shopping Live... Mobile Gift Card Discount Sale

Subscription Coupon Giveaway Event and Quiz Time

CU will hold a broadcast on Naver Shopping Live's "Rico's Cheating Day" at 8 PM on the first Friday of every month starting this month.

[Asia Economy Reporter Lim Chun-han] CU announced on the 5th that it will be the first convenience store in the industry to broadcast every first Friday of the month at 8 PM on Naver Shopping Live's "Rico's Cheating Day" starting this month.

Rico, the show host of Rico's Cheating Day, is considered one of the most popular channels on Naver Shopping Live, with up to 820,000 subscribers setting live alarms. Through Rico's Cheating Day live broadcasts every month, CU offers discounted sales of CU mobile gift certificates and product exchange vouchers, and pre-releases differentiated products tailored to the monthly theme.

On the 5th, CU mobile gift certificates worth 20,000 KRW will be sold at a 10% discount. Additionally, Naver Plus Membership subscribers can earn up to 7% of the payment amount in Naver Points, making the final discount rate approximately 17%. Until the 11th, there will also be a segment introducing "Best 11 Day" event products, where about 30 popular items such as hot bars, dumplings, and dried snacks can be purchased as 1+1 deals.

For mobile gift certificate purchasers, a lottery event will be held to give subscription coupons for salad (20% discount), zero-calorie carbonated drinks (20% discount), and Get Coffee (30% discount) to 50 people each. There will also be a quiz time offering Chilseong Cider Plus mobile exchange vouchers.

A BGF Retail official said, "The main reason for deciding on regular programming was securing a solid live fan base through continuous collaboration with popular live commerce platforms," adding, "We will actively introduce CU's differentiated products in regular live broadcasts and prepare promotional events that maximize customer benefits to help increase sales at franchise stores."

This content was produced with the assistance of AI translation services.