Ye-rim Lee, Master's Student at Chosun University, Receives Best Paper Award from Korea Smart Media Society
[Asia Economy Honam Reporting Headquarters Reporter Yoon Jamin] Ye-rim Lee, a master's student in the Department of Creative Engineering Design Convergence at Chosun University, won the Best Paper Award at the 'Korea Smart Media Society 2022 Comprehensive Academic Conference.'
According to Chosun University on the 3rd, at the conference held at Hannam University in Daejeon, master's student Ye-rim Lee (advisor Jin-ryeol Lee) presented a paper titled "The Effect of Brand Personality Color on Brand Preference," which was selected as the Best Paper.
The paper proposed a new application possibility of brand color determination methods based on personality color by utilizing the personality color map.
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Master's student Ye-rim Lee said, "This award was a great opportunity to examine the impact of brand personality color on brand preference," adding, "I will not stop here and will conduct more research for better results in the future."
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