Ostem Pharma Participates in The Hyundai Seoul Popup Store... Special Sale of 'Buesen X Mujiktiger' Toothpaste and Toothbrush

Ostem Pharma Buesen X Mujik Tiger Ddung-rang Toothpaste.

[Asia Economy Reporter Lee Gwan-joo] Ostem Pharma announced on the 2nd that it will participate in the '2022 Mujik Tiger Pop-up Store' held at The Hyundai Seoul in Yeouido until the 10th of this month.

At this pop-up store, Ostem Pharma will sell collaboration products between its premium dental care brand ‘Vussen’ and Mujik Tiger’s ‘Ddoongrangi’.

This event is hosted by Daewon Media and Studio Mujik, co-creators of ‘Mujik Tiger,’ and features the tiger character ‘Ddoongrangi’ inviting visitors to a hotel-themed exhibition space. Ostem Pharma will showcase toothpaste, toothbrushes, dental sets, and a portable toothbrush sterilizer Mujik Tiger edition at the pop-up store.

Ostem Pharma’s exhibition space includes ‘Vussen28,’ boasting powerful whitening effects; ‘VussenH,’ which helps prevent staining; ‘VussenC’ for cavity care; and ‘VussenS’ toothpaste for sensitive teeth care. Visitors can also find the Vussen Double Wide Head Ddoongrangi toothbrush, featuring double-layered bristles arranged in six rows for effective cleaning of front teeth, molars, and periodontal pockets.

An Ostem Pharma representative said, “Seventy percent of visitors to The Hyundai Seoul are in their 20s and 30s, and especially the basement level 2 where this pop-up store operates is a space with many brands targeting the MZ generation. We expect to achieve the best marketing synergy through this pop-up store.”

This content was produced with the assistance of AI translation services.