HiteJinro and HanaTour Hold 'Cheongjeong Travel Promotion'

Introducing Australian Travel and Event through Launch of Cheongjeong Lager - Terra Beer Special Pack

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 2nd that it will hold the ‘Clean Travel Promotion with Terra’ in collaboration with Hana Tour.

For this collaboration, HiteJinro is participating in package travel planning with Hana Tour and will continue promotional activities targeting customers who purchase travel products and Terra.

First, a ‘Terra Planning Pack’ introducing clean travel products will be launched at major supermarkets nationwide. By scanning the QR code inserted in the Terra Planning Pack, customers can find detailed information about Australian travel products such as Sydney, where you can experience pristine nature, and Jervis Bay, an ecological protection area where you can see humpback whales, as well as consumer events through a lottery. Additionally, customers who purchase the ‘Clean Travel Package with Terra’ will receive an eco-friendly pouch and a Terra spooner made by HiteJinro and the global upcycling company ‘Nukak’.

This promotion consists of 12 clean travel products with three concepts centered on cleanliness: ‘Clean Nature,’ ‘Clean Relaxation,’ and ‘Clean Golf.’ The travel destinations include clean countries such as Australia, Japan’s Hokkaido, and Vietnam’s Phu Quoc, where travelers can fully enjoy pristine nature. This collaborative package can be booked on the Hana Tour website and official certified reservation centers.

A HiteJinro official stated, “Through collaborative marketing with Hana Tour, we expect not only to quench consumers’ thirst for overseas travel but also to deliver Terra’s differentiated value of cleanliness to consumers,” adding, “We plan to carry out various marketing activities that provide new experiences through the Terra brand.”

This content was produced with the assistance of AI translation services.