Hyundai Department Store Duty Free Opens 'Mystery Airport' in Zepeto... "Communicating with MZ Generation"

Virtual Store Displays by Mac, Musinsa, and Jeonggwanjang Featured

Hyundai Department Store Duty Free has opened "Mystery Airport," a virtual airport departure hall within Zepeto.

[Asia Economy Reporter Lim Chunhan] Hyundai Department Store Duty Free announced on the 1st that it has opened "Mystery Airport," a virtual airport departure hall, on the metaverse platform Zepeto.

The newly introduced Mystery Airport is an upgraded version of the previously popular official virtual shopping mall map of Hyundai Department Store Duty Free within Zepeto, now enhanced by adding virtual stores of actual duty-free brands.

It consists of a shopping zone where users can enjoy virtual duty-free shopping, a game zone for playing games, and a public zone to check promotions. In the shopping zone, visitors can explore virtual stores of various brands such as MAC, Musinsa, and Jeonggwanjang. Customers who visit all three stores can enjoy mini-games using travel suitcase items. Among customers who upload proof shots of game participation on Zepeto, prizes including an iPad Mini 256GB (1 person), AirPods 3rd generation (2 people), and 5,000 Zepeto digital gems (100 people) will be awarded through a lottery.

A Hyundai Department Store Duty Free official stated, "By opening the virtual duty-free space Mystery Airport on Zepeto, which is highly used by the MZ generation (Millennials + Generation Z), we plan to focus on strengthening communication with the young generation, our future potential customers." He added, "We plan to gradually increase the number of virtual stores of actual duty-free brands in Mystery Airport."

This content was produced with the assistance of AI translation services.