Nongshim Celebrates 30th Anniversary of 'Ojingeo Jjambbong' Release... Cumulative Sales Surpass 1.7 Billion Units
[Asia Economy Reporter Eunmo Koo] Nongshim announced on the 31st that the cumulative sales of Ojingeo Jjambbong, which celebrated its 30th anniversary this year, have surpassed 1.7 billion units.
Since its launch in 1992, Ojingeo Jjambbong has sold approximately 36 billion KRW annually on average and is one of Nongshim's representative steady-seller products, ranking within the top 20 in the overall ramen market sales. The company explains that the popular secret lies in the chewy texture of the squid pieces and the deep, spicy jjambbong broth flavor.
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Nongshim completed Ojingeo Jjambbong by focusing on the fact that squid is the main ingredient of jjambbong, combining large pieces of squid with a broth that captures the flavor of grilled squid. A Nongshim official said, "It means that the entire nation has eaten more than 30 servings of Ojingeo Jjambbong," adding, "We will continue to strive to make Ojingeo Jjambbong a product loved even more by consumers."
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