Emart Fills Shopping Baskets with No Brand... On Average 46% Cheaper Than Regular Brands

First Half Sales Increase by 5.2%... SMEs Supply 70%

Emart No Brand products.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 28th that its private label (PL) brand No Brand's 25 major products were found to be on average more than 40% cheaper compared to regular products.

Emart selected 25 frequently used food and daily necessities such as milk, bottled water, kimchi, potato chips, and wet tissues, and compared No Brand products with the top-selling products by category at Seongsu branch in the first half of this year. The 25 items include 20 food and beverage products such as dairy, refrigerated and frozen foods, meal replacements, and snacks, as well as 5 daily and kitchen items.

If purchasing all the selected items as No Brand products, it cost 83,540 KRW. In contrast, buying products made by other manufacturers required 158,720 KRW. When comparing prices by converting the weight of each product based on No Brand products, No Brand items were on average 46% cheaper. The cheapest product was bottled water; for a pack of six 2L bottles, No Brand was 66% cheaper compared to Samdasoo.

No Brand was first launched in 2015 and currently sells about 1,300 products. Sales in the first half of this year increased by 5.2% compared to the same period last year. Additionally, about 70% of No Brand products are made by small and medium-sized enterprises (SMEs), with approximately 300 SMEs supplying products.

An Emart official stated, “The core value of No Brand is to supply essential products that must be purchased even when prices rise, with good quality at affordable prices,” adding, “We will continue to manage this to practically reduce the living cost burden felt by customers.”

This content was produced with the assistance of AI translation services.