SoftBank Ventures invests 3.5 billion KRW jointly in fresh food direct transaction app 'PaldoGam'

App Ranks No.1 in Food & Beverage Category on Google Play Store Just One and a Half Months After Launch

[Asia Economy Reporter Kim Cheol-hyun] SoftBank Ventures announced on the 27th that it has invested in LaPoteTable (CEO Kang Won-ho), which operates the direct transaction platform for agricultural and marine products, Paldogam. The total investment amounts to 3.5 billion KRW, with Base Investment and others participating.

Paldogam, meaning "Taste Encyclopedia of the Eight Provinces Nationwide," is a direct transaction platform connecting producers of high-quality agricultural, livestock, and marine products with consumers. Among Paldogam users, 80% are in their 40s and 50s, who are the primary food purchasers in their households. These users, who have high standards for the taste and quality of ingredients, also show great interest in seasonal agricultural and marine products produced locally. Paldogam carefully selects only products that pass its own quality tests tailored to consumer characteristics and has introduced an intuitive interface along with a simple registration and ordering system.

Kang Won-ho, CEO of LaPoteTable, said, "The direct-from-farm platform is a service both consumers and producers have long desired," adding, "Through this investment, we will focus on aggressive service expansion and talent recruitment."

This content was produced with the assistance of AI translation services.