Lotte Chilsung Signs Agreement with Nonghyup for 'Let's Support Our Agricultural Products Campaign'

(From the left) Sim Min-seop, Head of Nonghyup Mart Products Department, Shin Jong-hyun, President of Nonghyup Foundation, and Yoon Byung-il, Head of Lotte Chilsung Beverage New Distribution Division, are taking a commemorative photo after signing the agreement.

[Asia Economy Reporter Koo Eun-mo] Lotte Chilsung Beverage announced on the 27th that it held a signing ceremony for the 'Let's Support Our Agricultural Products Campaign' in collaboration with Nonghyup and the Nonghyup Foundation on the 26th.

In support of farmers, Lotte Chilsung Beverage plans to release a Nonghyup-exclusive package of 'Cheoeumcheoreom' and donate 2% of the package sales amount to the Nonghyup Foundation. The donated funds will be used to improve the welfare of farmers through the Nonghyup Foundation.

The 'Cheoeumcheoreom' Nonghyup-exclusive package consists of six 400ml bottles of 'Cheoeumcheoreom' and includes the phrase "Let's Support Our Agricultural Products!" to encourage the use of domestic agricultural products. The package sales will be conducted for one year from this month until June next year, and during the sales period, separate display stands will be installed at some Nonghyup stores to promote the campaign and sell the products.

A Lotte Chilsung Beverage official said, "This campaign was launched with the intention of supporting farmers," adding, "We hope consumers will join in supporting farmers through the 'Cheoeumcheoreom' Nonghyup-exclusive package."

This content was produced with the assistance of AI translation services.