"Art Collaboration Goods" Lotte Hotel × Shepard Fairey, Key Card Holder Production

Introducing Shepherd Fairy Key Card Holders at 15 Domestic Chain Hotels by Year-End
Custom Key Card Holders Created in Collaboration with Shepherd Fairy

Lotte Hotel × Shepard Fairey, Key Card Holder.

[Asia Economy Reporter Yuri Kim] Lotte Hotel announced on the 27th that it will introduce a key card holder designed in collaboration with artist Shepard Fairey.

Shepard Fairey gained public recognition through works such as the portrait poster "HOPE" of Barack Obama, the 2008 U.S. presidential candidate. He is also famous as the founder of the global clothing brand "OBEY."

The Shepard Fairey key card holder will be available until the end of this year at 15 domestic chain hotels, including Signiel Seoul, Lotte Hotel Seoul·World, L7 Hongdae·Gangnam·Myeongdong, and Lotte City Hotel Mapo·Gimpo.

Lotte Hotel and Shepard Fairey developed a customized key card holder design for Lotte Hotel by utilizing the artist’s works in various ways.

The design features intricate decorative elements arranged in a circular pattern centered on the face of the OBEY Giant inside the artist’s iconic star shape. This symbolic image called "Mandala" expresses an ideal life that achieves harmony between humanity and the Earth and overall life balance.

A promotion offering a 30% discount on all exhibitions at Lotte Museum for the cardholder and one accompanying person is also prepared for all guests carrying the key card holder until June 30, 2023.

A Lotte Hotel official said, "We prepared a collectible gift so that the time spent at the hotel can remain a good memory for a long time," and added, "We hope guests enjoy a sophisticated art staycation by finding and appreciating the artworks embedded throughout the hotel."

This content was produced with the assistance of AI translation services.