Lotte Mart Sells Yutokjatok Sparkling Makgeolli... "Targeting the 2030 Generation"

The Refreshing Citrus of Yuja Juice and the Sparkling Fizz

Yutokjatok Sparkling Makgeolli sold at Lotte Mart.

[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 25th that it will exclusively sell ‘Yutokjatok Sparkling Makgeolli’.

Unlike the savory taste of traditional makgeolli, Yutokjatok Sparkling Makgeolli offers a refreshing flavor made from yuzu juice sourced from Goheung, Jeonnam, combined with a strong, sparkling carbonation that provides a cooling sensation, making it perfect for reviving appetite lost during the hot summer. Additionally, it comes in a sleek, elongated bottle design that appeals to the 2030 young generation who are enthusiastic about sharing SNS certification shots, and its clean sweetness without artificial sweeteners is expected to captivate the palate.

Recently, consumer interest in traditional liquor has been increasing. In fact, at Lotte Mart, traditional liquor sales from January to this month have grown by 50% compared to the same period last year. Sparkling makgeolli sales increased by more than 140% last month. Sparkling makgeolli is a representative of unique makgeolli varieties, and its distinctive carbonation is reminiscent of French sparkling wine Champagne, earning it the nickname ‘Makpein,’ a portmanteau of makgeolli and Champagne.

A Lotte Mart official said, “In line with the popular trend of sparkling makgeolli in summer, we have launched an exclusive product with the refreshing taste of yuzu, hoping people will overcome the summer heat with traditional liquor this season. We plan to continuously develop unique traditional liquor products that will captivate the 2030 generation, so we ask for your continued interest.”

This content was produced with the assistance of AI translation services.