"Early Chuseok Preparations Begin" Large Mart Gift Set Keywords: 'Premium · Value for Money'

Large Mart Begins Pre-Order for Gift Sets
Increasing 'Value-for-Money Sets' Under 50,000 Won in High Inflation Era
Expanding Premium and Unique Gift Set Selection

Models are introducing Chuseok gift sets available for pre-order at Homeplus Gangseo Branch in Deungchon-dong, Seoul.

[Asia Economy Reporter Yuri Kim] After the heatwave, Chuseok is just around the corner. Pre-orders for Chuseok gift sets at major discount stores also began this week. Ahead of this year's early Chuseok (September 10), the strategy is to attract those who want to prepare Chuseok gifts in advance during the summer vacation period of July and August by starting pre-orders earlier than usual.

According to the distribution industry on the 23rd, the key themes for this year's Chuseok gift sets at major discount stores such as E-Mart, Lotte Mart, and Homeplus are cost-effectiveness and premium quality. In the era of high inflation, they are simultaneously increasing 'cost-effective sets' priced under 50,000 won while also expanding the lineup of premium and unique gift sets. They started accepting pre-orders for Chuseok gift sets on the 21st and will continue pre-order sales until the 31st of next month. Nonghyup Hanaro Mart also began pre-orders from the 22nd.

E-Mart has significantly increased its practical gift sets. The 'Limited Deal' practical gift sets priced under 50,000 won have been expanded threefold compared to last year. These products are limited edition practical sets that reduce prices by up to 40% compared to existing gift sets through bulk purchasing and advance stocking. Previously, most gift sets consisted of fresh food items such as apples, pears, and dried persimmons, but this time they are diversifying from fresh foods like Shine Muscat grapes and mushrooms to processed foods such as seaweed, nuts, and oils.

For the first time this year, E-Mart is conducting joint funding purchases for health foods. The products include 'CJ Hanppuri Heuksam Daebo & Stick Complex Set,' 'Hurum Millennium Aquilaria Capsules 60 pieces,' and 'Olinic Vita Action 28 pieces.' If the minimum funding number is met for each product, customers can purchase at up to 75% discount. On the E-Mart application (app), customers can click the joint purchase participation button, select the product and purchase quantity (limited to 3 per person), and choose the store. Upon reaching the target quantity, a coupon for up to 75% discount is provided.

During the pre-order period, E-Mart offers up to 40% discount benefits when purchasing gift sets with event cards. Depending on the period, Shinsegae gift certificates worth up to 15% of the purchase amount are given based on the purchase amount.

SSG.com is also holding a pre-order event for Chuseok gift sets. Similar to E-Mart, it offers various benefits such as free gifts with bulk purchases of gift sets, up to 40% discount when purchasing with event cards, and Shinsegae gift certificates worth up to 1.5 million won based on the purchase amount. Considering non-face-to-face holidays, SSG.com provides a gift service that allows sending gifts easily by just knowing the recipient's mobile phone number without needing their address.

Lotte Mart is also conducting pre-order sales of Chuseok gift sets at all stores and on Lotte Mart Mall during this period. The pre-order items include 192 types of fresh foods such as Korean beef and fruits, 206 types of processed foods such as canned goods and cooking oil, and 54 types of health functional foods, totaling about 800 items. They sell various gift sets ranging from the highest grade Korean beef Marble Nine set to ESG (Environmental, Social, and Governance) gift sets using eco-friendly packaging materials, and SNS popular product gift sets to respond to trends.

During the pre-order period, L.POINT members and customers purchasing gift sets with event cards can receive up to 40% discount compared to the regular price. There is also a free gift benefit where customers get one more item when purchasing above a certain quantity. When purchasing with specific cards, customers can receive gift certificates worth up to 1.5 million won or immediate discounts based on the purchase amount, and free nationwide delivery is available for purchases over 30,000 won.

On Lotte Mart Mall operated by Lotte On, customers can purchase pre-order gift sets with the same benefits as Lotte Mart, and various exclusive products and benefits available only online will be offered.

Homeplus has prepared pre-orders for Chuseok gift sets with the concepts of cost-effectiveness, premium quality, and differentiation. This pre-order has greatly expanded the number of gift set items to 585. In line with the high inflation era, they prepared cost-effective gift sets priced under 50,000 won. Gift sets priced under 30,000 won have also increased by 27% compared to the previous year.

The premium lineup for livestock and seafood gift sets has been strengthened. Representative products include the '1855 Black Angus Refrigerated Set' and the 'No.9 1++ Grade Korean Beef Omakase Refrigerated Set.' As a differentiated concept, they also planned unique golf ball products.

During the event period, customers paying with 14 major cards can receive up to 50% discount benefits, plus gift certificates worth up to 1.5 million won or immediate discounts. Free courier delivery service is supported for purchases over 30,000 won, and interest-free installments are available depending on the card company.

Nonghyup Distribution, which operates Nonghyup Hanaro Mart, will hold a pre-order discount event for Chuseok gift sets until the 25th of next month. The event will be held at all Nonghyup Distribution Hanaro Mart stores, including large stores in Yangjae, Changdong, Jeonju, Cheongju, Daejeon, and Busan.

Products available for pre-order include agricultural, livestock, and marine gift sets such as apples, pears, Korean beef, and dried yellow corvina, products produced by Korean farmers, processed and daily necessities, 145 card discount items, and 208 items with Nongchon Sarang gift certificates. Customers can receive up to 40% discount when purchasing with event cards, and depending on the purchase period and amount, up to 3 million won in Nongchon Sarang gift certificates will be given. Free bonus sets are also provided depending on the purchase quantity.

This content was produced with the assistance of AI translation services.