Adoer Min Heejin: "Music Is the Concept"... New Girl Group to Debut on the 22nd
Creative Director Takes Center Stage in Entertainment Business with 'Concept' Theme
First Content Released on 22nd, Industry Eyes Min Hee-jin Effect
[Asia Economy Reporter Kim Heeyoon] HYBE's new label ADOR will release the first content of its rookie girl group at midnight on the 22nd.
Earlier, ADOR (All Doors One Room) surprised fans by unveiling a teaser video for the rookie girl group launch on July 1st via the large digital billboard at K-pop Square in Samseong-dong, Gangnam-gu, Seoul, as well as at Gangnam M Live and E Live.
The video featured repeating 3D text reading ‘ADOR Girl Group’, ‘Min Heejin Girl Group’, and ‘July 22’, along with rabbit images, capturing the attention of K-pop fans.
All information about the rookie girl group remains under wraps until the official content release on the 22nd, heightening anticipation and expectations for the upcoming content.
Min Heejin, CEO of ADOR, stated, “We know many people are curious about the concept of the rookie girl group. What I can say at this point is that the ‘music’ they will present is the concept and color that this team pursues.”
Min Heejin has been a creative director for idol groups for the past 20 years, known for placing ‘concept’ at the forefront of entertainment business.
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The rookie group under ADOR, set to debut soon, is drawing attention as the first girl group for which Min Heejin has taken the lead as producer, overseeing everything from member selection to planning, music, production, and choreography.
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