Chuncheon Restaurant 'Saembat Makguksu' Launches Convenient Makguksu Meal
Providing Seasonal Convenient Meals to Customers + Creating Profit Opportunities for Small Business Owners

The model is introducing the convenient meal of 'Baeknyeon Gage Saembat Makguksu' at Seven Eleven.

The model is introducing the convenient meal of 'Baeknyeon Gage Saembat Makguksu' at Seven Eleven.

View original image


[Asia Economy Reporter Yuri Kim] Convenience store 7-Eleven announced on the 21st that it has launched a ready-to-eat meal called 'Baeknyeon Gage Saembat Makguksu' in collaboration with 'Saembat Makguksu,' one of the three major Makguksu specialty restaurants in Chuncheon.


Saembat Makguksu is a Chuncheon Makguksu specialty restaurant that has been operated by three generations for 46 years, famous for its mild and savory taste without being too strong and its 100% buckwheat noodles. In 2020, it was selected as a 'Baeknyeon Gage' (Century Store), an honor given by the Ministry of SMEs and Startups to stores over 30 years old that are highly evaluated for excellence and growth potential.


The Baeknyeon Gage Saembat Makguksu launched by 7-Eleven this time is composed of high-quality 100% buckwheat noodles, sesame oil, sesame seeds, and seaweed flakes along with a secret bibim sauce, recreating the taste of Chuncheon Saembat Makguksu.


To commemorate the launch of Baeknyeon Gage Saembat Makguksu, 7-Eleven offers a 10% permanent discount benefit when reserving and purchasing the product through its application (app).



Kim Ha-young, MD of the 7-Eleven Food Team, said, "This collaboration was planned to provide customers with an opportunity to enjoy the famous Chuncheon Makguksu more conveniently while also creating profit opportunities for small business owners of Baeknyeon Gage stores."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing