Gyeongbuk Province Promotes '2022 Yeongju World Punggi Ginseng Expo' Nationwide... 30 Organizations and Over 1,000 Participants Begin Activities

On the 19th, the Launch Ceremony of the Pan-Sido Residents Support Council Held

Yeongju Punggi Ginseng Expo Slogan.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Gwiyeol] Gyeongbuk Province held the launch ceremony of the 2022 Yeongju World Punggi Ginseng Expo Pan-City and Province Support Council on the 19th at the Yeongju Culture and Arts Center.

On this day, Governor Lee Cheol-woo, the mayor of Yeongju, members of the National Assembly, and members of the Pan-City and Province Support Council attended.

The event featured a variety of programs including the screening of the expo promotional video, awarding of executive appointment certificates, ticket purchase pledge ceremony, and a success prayer performance.

The council is composed of about 1,000 members from 30 major institutions and social organizations nationwide (13 from the province, 17 from cities), and plans to encourage participation in the expo, create pre-event buzz, and conduct various promotional activities.

Jo Gwan-seop, president of the Yeongju Chamber of Commerce and Industry, was appointed as the council chairman; Choi Seung-seop, president of the Korea Rural Leaders Gyeongbuk Federation, as vice chairman; and Jang Jong-suk, senior vice chairman of the Korean Red Cross Volunteer Association Gyeongbuk Branch Council, was also appointed.

After the launch ceremony, a meeting was held to ensure the successful hosting of the expo, where broad and passionate discussions took place on ▲ cooperation and support for the overall expo ▲ overcoming COVID-19 and revitalizing the local economy, with various opinions expressed.

The 2022 Yeongju World Punggi Ginseng Expo will be held for 24 days from September 30 to October 23 this year at the Yeongju ‘Punggi Ginseng Culture Popup Park’ area, the 500-year-old ginseng cultivation site and the first ginseng planting site during the Goryeo Dynasty.

This expo will be held under the theme “Ginseng, Embracing the World and Opening the Future!” and has undergone over five years of preparation since the expo hosting declaration ceremony at the 2017 Punggi Ginseng Festival opening ceremony.

During the event, differentiated exhibition and experience contents combined with the 4th Industrial Revolution using the latest IT technology and digital technology will be provided to delight visitors’ five senses.

Domestic ginseng faces difficulties such as decreased per capita consumption and price drops due to mass production in countries like China and Canada, low-price competition, and changes in consumer trends toward health foods.

The province expects economic ripple effects from this expo including production inducement of 247.4 billion KRW, added value of 100.5 billion KRW, and creation of 2,798 jobs.

Governor Lee Cheol-woo of Gyeongbuk Province said, “I sincerely congratulate the holding of this launch ceremony. I hope the expo will establish the status of the homeland of ginseng and create a turning point for the development of the stagnant domestic ginseng industry,” and added, “As honorary chairman, I will do my best to ensure the successful hosting of the expo.”

This content was produced with the assistance of AI translation services.